I GREW UP IN A FAMILY OF HARD WORKING JAMAICANS, MOST BEING ENTREPRENEURS. MY FATHER OWNING HIS OWN CONSTRUCTION COMPANY AND SEEING HIM TURN HIS VISIONS FROM A BLUEPRINT INTO FINAL FORM IS WHERE I BELIEVE I GET MY CREATIVITY, DRIVE AND AMBITION TO BE SUCCESSFUL. IN MANY WAYS I CONSIDER MYSELF A CREATOR. I LOVE TO CREATE AND DESIGN NO MATTER WHAT FORM IT TAKES. (WEBSITES, INTERIOR, MAGAZINES, CLOTHING ETC.)  I BELIEVE EVERYONE HAS A PURPOSE HERE ON EARTH AND MINE IS CREATING THE VISUALS, WHAT WE SEE.

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I STARTED DESIGNING WEBSITES IN THE 5TH GRADE AND BY THE TIME I WAS IN HIGH SCHOOL, I WAS DESIGNING MAGAZINE ARTICLES FOR PUBLISHING COMPANIES. AFTER I GRADUATED HIGH SCHOOL, I STARTED MY FIRST OFFICIAL BUSINESS.

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THE BUSINESS DID EXCEPTIONALLY WELL. I KNEW ABSOLUTELY NOTHING ABOUT THE INDUSTRY AT THE TIME. I WAS 19 WITH NO PRIOR PROFESSIONAL BUSINESS EXPERIENCE. AT THIS MOMENT I KNEW IT DIDN’T MATTER WHAT YOU WERE SELLING, AS LONG AS YOU KNEW YOUR TARGET AUDIENCE AND HOW TO MARKET TO THEM. THIS IS THE WHOLE IMPORTANCE BEHIND BRANDING. I OFTEN JOKE I COULD SELL TRASH CANS AND MAKE A FORTUNE BECAUSE I KNOW HOW TO BRAND AND MARKET AND THOSE ARE THE 2 MOST IMPORTANT ELEMENTS IN A SUCCESSFUL BUSINESS.  

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I NEVER HAD MUCH OF AN INTEREST IN THE INDUSTRY WHICH IS WHY I SOLD MY 1ST BUSINESS TO FOCUS ON THIS . MY REAL PASSION WAS IN THE DESIGNING, CREATIVE CONCEPTS AND BRANDING (BASICALLY THE BEHIND THE SCENES WORK) WHICH I QUICKLY REALIZED WHEN I WAS SPENDING MORE TIME DESIGNING THAN ACTUALLY WORKING.

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I OFFICIALLY LAUNCHED BRANDINGBYJ IN 2019. 

SINCE THEN I HAVE GOTTEN THE OPPORTUNITY TO WORK WITH SOME AMAZING INDIVIDUALS IN THE ENTERTAINMENT INDUSTRY AND THOUSANDS OF PASSIONATE SMALL BUSINESS OWNERS. I LOVE WHAT I DO AND I LOVE HELPING OTHER SUCCEED. 

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WITH LOVE, J.